CORRECT PRICING
In conjunction with location, price is without a doubt one of the foremost considerations for buyers when they seek to make a real estate purchase. Simply put, buyers want the finest property at the lowest possible price. As a seller, however, your objective is diametrically opposed to theirs - you want to acquire top dollar for your property, and do so as quickly as possible.
When market conditions are ideal (as in seller's markets of the past), pricing is seldom an issue with bidding wars a common occurrence between buyers seeking to one up their competition. In a seller's market, properties are often sold within days - sometimes even hours.
In softer buyers markets like today, however, selling a property can be and often is more protracted. This is when correct pricing is requisite to the proficient and profitable sale of real estate. Correctly pricing a property plays a critical role, both for bearing a favorable pool of initial offers as well as for realizing the successful culmination of a profitable agreement. Setting the correct price initially is a key determinate - one that directly affects the amount of time that will transpire between listing a property and having it actually close escrow.
We at the De Laurentis Group have the unequivocal expertise you need to correctly price your property so that it will yield an expeditious and lucrative fruit for you. As Williams Island Real Estate experts and industry professionals, we use our expertise to help sellers establish a price point that is both achievable and competitive - a complex element to master, and one place where many agents will falter.
Additionally, not all sellers are created equal. Another crucial factor to consider when determining price point lies in discerning a seller's motivation and impetus to sell. In a nutshell, there are three types of sellers - Motivated sellers; those who Want to Sell; and finally, those who Do Not Need to Sell.
Motivated sellers are in a ‘need to sell' situation, oftentimes due to a job relocation or an impending new-home purchase. They must be willing to temper their pricing aspirations in order to realize a timely sale of their existing property. Sellers in the Want to Sell category would like to sell their home, but are not facing imminent deadlines. They are serious sellers but are not beholden to a strict timeline or event. As such, they retain both leverage and flexibility in pricing their existing property. Those in the Do Not Need to Sell category have the economic advantage of being able to move on without having to sell their existing property. They are not fazed by lengthy listings if it means ultimately achieving their desired price.
While every market contains all three types of sellers, your only concern is discerning what type of seller you are, and where your motivation lies. Also keep in mind, it is not uncommon for a seller to start out in one category and end up in another. This is a fluid process that may change due to a variety of factors, so understand that where you start off as a seller may not be where you end up.
Moreover recognize, when it comes to real estate, Flexibility equals Leverage. This again ties directly into pricing strategy because there is usually peak interest in a property during the first 3-4 weeks of listing. If you are in a position of being either a Motivated or a Want to Sell seller, setting the correct price at the outset is imperative to the success of your home's sale.
At the DeLaurentis Group we take the time to fully assess the situation and needs of each of our clients, then we work collaboratively with our clients in a partnership that helps achieve their objectives in accordance with their desired timelines.
Experience the advantage and superlative service of the DeLaurentis Group. Contact us today for an initial consultation and a courtesy comparative market analysis, and let us put our first-class pricing and performance expertise to work for you.
Very truly yours,
Jeanne DeLaurentis, resident since 1993
The DeLaurentis Group at Williams Island Realty
4100 Island Boulevard
North Miami Beach, Florida 33160
Office: (305) 937-7807
Cell: (305) 632-5816