SELLING MISTAKES TO AVOID
Remember excitement you had upon seeing your current residence on Williams Island for the first time? Whether it was in showcase condition and already tailored to your specific tastes, or whether it needed a little vision and artistic direction to bring it to the levels of aesthetic perfection, those first days and months of new ownership often bestow sensations of fresh love.
Your job as a seller is to woo potential buyers and ease them immediately into that same feeling of newfound love for your property. You goal is to set the mood and create a soothing ambience with undertones that whisper, “This is Your Haven - Welcome Home.”
Because we tend to put blinders on when it comes to imperfections in our own home, it is always a good idea to have a fresh set of eyes evaluate your property. Buyers are certainly coming in with a fresh set of eyes and they need to delight in what they see, starting from the very initial visual perception they have of your home.
The first mistake to avoid is not having your property in pristine condition. It is imperative to “stage your home” to picture-postcard perfection so that potential buyers can see the splendors that lie within the home.
The time to polish both the inside and terrace of your luxury residence is before you list your property for sale. The first three to four weeks of a listing are paramount to the successful and expedited sale of your home, and you do not want to forfeit potential buyers because your home is a work in progress. The sight of contractors or tools around a house tends to plant seeds of doubt in buyers' minds.
Another potent method to woo buyers is to prepare the space with the buyer's needs in mind, as opposed to your own. Collections, photographs and memorabilia should be stored away. Colors should be soothing neutrals. When it comes to design, think mild and innocuous. When marketing a property, you will need to appeal to the broadest spectrum of potential buyers, and the safest way to do that is through the use of neutrals. Bare in mind, this does not denote that you must paint all of your interior walls Navajo White. Simply strive to tone down accessories and flamboyant colors, and keep personal items to an absolute minimum.
Fortunately for the clients of the DeLaurentis Group, we focus not merely on the transactional process of selling your home, but on the aesthetic points as well. From staging tips to design ideas, our skillful team members give you inspired concepts that will help position your property ahead of the competition.
Experience the advantage and superlative service of the DeLaurentis Group. Contact us today for an initial consultation and a courtesy Comparative Market Analysis.
Experience the prowess of our real estate experts. We will help you set the stage for a beautiful sale.
Very truly yours,
Jeanne DeLaurentis, resident since 1993
The DeLaurentis Group at Williams Island Realty
4100 Island Boulevard
North Miami Beach, Florida 33160
Office: (305) 937-7807
Cell: (305) 632-5816